When a society revolves around capitalism and consumerism, money should be freely discussed and managed, taught in school curriculums. Sadly, we cannot change societies overnight, but we can make this dreadful task of managing money easier.
People new to money are overwhelmed by the complexity of finances, this leads them to not taking actionable steps to manage their money.
The prospective customers/users for this product can be vast. This could be helpful to anyone from complete novice to experts, who already manage their money. But for this project I am targeting and focusing on users new to finance, students getting allowance for the first time or users getting their first paycheck.
Currently, users are either not managing money at all or just finding an equilibrium between their salary/allowance and their expenditure. They know how much they typically spend in a month but not exactly where that money is going.
This is because personal finance is an active role, with this product, I try to minimise the actions and automise the process, giving users a more passive role.
Map is the journey we want the user to go through, I started with plotting the Key Players and the End Goal (managing personal finance) and then making a step-by-step flow of how the users interact with the product
Products/services for my competitor/market analysis:
1. Personal Capital: more of an capital building/net worth kind of an app, but still a lot to goodness inside.
2. Mint: by far the best app for personal finance according to me, but isn’t available in india yet
3. Clarity Money: clarity was an app for a specific account in a specific bank, but the UI was attractive and intuitive.
4. YNAB: you need a budget is promising, theyre not only selling a service, but also a philosophy on managing your money.
To understand the problems people face while managing, budgeting their money, I started book keeping my transactions on a spreadsheet:
This spreadsheet was almost like a rudimentary application I made, it had a shortcut/widget on my phone homescreen, which upon clicking asks me 7 questions. Payee, Date, Category, Debit, Credit, Balance and Remarks.
After about a month of using this makeshift app, I realized that for every missed transactions I had, I would look for it in messages that my bank had sent me. Upon more obvservation I found that every single message was sent for every single transaction. It was then when I thought of automating the transaction logging from bank messages.
1. Home: the hub for a quick glance and the place where we will entice our users.
2. Budget: the place where users sort their income into categories they want
3. Save: a place to save money in a vault and reach their goals
4. Invest: use the left over money to make some more
Mapping out the complex user flows in the app
Giving shape to initial thoughts and bringing structure to my ideas
Inspiration for different directions I can take in terms of visual design
Laying out rules for typography and colors
Four main screens
Illustrations for onbaording & empty states
Some interesting micro interactions in the app